Hyper Local

Hyper Local Campaign—Connecting communities through fiber.

As Google's fiber-internet division enters new US markets, they needed a campaign rooted in authenticity.

We produced and directed a series of spots in key markets in the US. In parallel we filmed localized content—street-casting in Las Vegas, Mesa, Salt Lake City, and Des Moines, among several others cities—capturing unscripted internet stories from non-customers and GFiber customers alike.