Street Smarts

As Google’s fiber-internet division enters new U.S. markets, GFiber needed a campaign rooted in authenticity. We produced a series of city-based videos—street-casting locals in Las Vegas, Mesa (AZ), Salt Lake City, and Des Moines—to capture unscripted internet stories that felt truly connected to place.

Alongside these, we produced and directed four “Hyper Local” spots for OTT and broadcast, positioning GFiber as more than a service provider—it’s part of the family.